01 / Paula's Choice
The winnerPaula's Choice CLINICAL Discoloration Repair Serum
shared with original not shared rare marker — weighs more in the score
- What matches
- Discloses the identical 3% tranexamic acid and 5% niacinamide as the original — exact doses, not diluted approximations, on the two actives that carry most of the brightening effect.
- What differs
- No kojic acid and no HEPES at all — the original's other two disclosed actives have no counterpart here. In their place, 0.5% bakuchiol, a retinol-alternative the original doesn't carry.
- Who it's for
- The winner if tranexamic acid and niacinamide are the actives doing the work for you — $55 versus $115, about half the price — but skip it if kojic acid or HEPES is specifically why you wanted the original.
- Ships in
- Packaging not verified No brand or retailer statement on the bottle — we won’t guess.
- pH
- pH not published L-ascorbic acid needs pH below 3.5 to absorb
- Data source
- Concentrations disclosed by brand Paula's Choice discloses 3% tranexamic acid, 5% niacinamide, and 0.5% bakuchiol directly in its own product marketing copy for this serum — independently corroborated verbatim across two retailer mirrors of the brand's own product copy (Dermstore and Cloud10Beauty, both fetched 2026-07-30), plus a third source (SearchWellness). Niacinamide confirmed 2nd ingredient and Tranexamic Acid 4th via INCIDecoder (fetched 2026-07-30); Bakuchiol appears further down the ~22-ingredient list. Size 1 fl oz / 30 mL and Amazon price $55.00 PA-API-verified 2026-07-30 (ASIN B092397B3V). No independently verifiable rating/review count was found this session and none is claimed here. Reused from verifiedbeautydata report #039, where this product is the hero rather than the dupe.
$55.00 for 30 mL → — not disclosed: the brand doesn't state active percentages, so this number cannot honestly exist.
