Milk Hydro Grip primer dupe
By label, the closest cheap match is the NYX Face Glue Gripping Primer ($7.65 on Amazon). Like Milk Hydro Grip, it lists PVP, a film former, and carbomer, a gel base, plus glycerin and hyaluronic acid. The dupe most lists name, e.l.f. Power Grip ($11), is a different formula. It shares Milk's glycerin, niacinamide and hyaluronic acid, but not PVP or carbomer, and it adds menthol. Want the real thing? Milk's travel size is $20.
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Buy on Amazon $7.65Closest label match
NYX Face Glue $7.65 Amazon, Oct 26, 2026
1.18 fl oz, $6.48 an ounce. Lists PVP and carbomer, like Hydro Grip. NYX says up to 24 hours of wear and "none of the sticky feel." Sold by Amazon.com.
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Buy on Amazon $38The original
Milk Hydro Grip $38 Amazon, Oct 26, 2026
1.52 fl oz, $25.00 an ounce. To try it first: travel size, $20. Sold by Amazon.com.
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Buy on Amazon $11The popular pick
e.l.f. Power Grip $11 Amazon, Oct 26, 2026
0.8 fl oz, $13.75 an ounce. 50K+ bought last month. Different formula: no PVP, adds menthol. Sold by Amazon.com.
Quick answers
- What is the best Milk Hydro Grip dupe?
- By label, the NYX Face Glue Gripping Primer ($7.65). Of the primers we priced on Amazon, it is the only one that lists both PVP and carbomer, as Hydro Grip does. See how each one feels below.
- Is e.l.f. Power Grip a dupe for Milk Hydro Grip?
- It is the one most people name, and the best seller (50K+ bought on Amazon last month). By label it is a different formula: it shares glycerin, niacinamide and hyaluronic acid, but has no PVP or carbomer, and it adds menthol and peppermint leaf water.
- What makes these primers grippy?
- The brands credit different things. Milk says "Blue Agave Extract grips makeup." NYX says its primer is "formulated with ingredients like Maple Syrup, known for being super grippy." On the labels, Milk and NYX both list PVP, which the EU's cosmetic ingredient database lists as "film forming," and carbomer; Milk also lists pullulan. Labels do not give amounts.
- Do they feel sticky?
- Milk calls Hydro Grip a "Lightweight Gel." NYX says its primer has "all of the glue and none of the sticky feel." e.l.f. calls Power Grip a "gel-based face primer," and its label lists menthol, which can feel cool.
- Is Maybelline Grippy Serum the same as e.l.f. Power Grip?
- Close. Their first six ingredients are the same; only the 5th and 6th swap places (niacinamide and polysorbate 80). Maybelline has no menthol or peppermint. It is $9.97 for 1 fl oz.
- Are these primers silicone-free?
- Yes. None of the primers in our price table lists a silicone (no dimethicone or other "-cone"). Milk calls Hydro Grip a "silicone-free formula."
- What about essence Jelly Grip?
- By label it is another close match: it lists PVP and carbomer near the top, and it also lists fragrance. We did not find it sold by Amazon, so it is not in our price table.
- Which size is the best value?
- For Milk, the 1.52 fl oz bottle ($38, $25.00 an ounce); the 1 fl oz is $30.00 an ounce; the 0.33 fl oz travel size is $60.61 an ounce but only $20 to try. For e.l.f., the 2.5 fl oz Jumbo ($25) is $10.00 an ounce, less than the regular size.
01 / How they feel
How each primer feels on your skin
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The Face Glue Gripping Primer · $7.65 on Amazon
A white, slightly runny gel that absorbs fast and feels very light. It is less sticky than most gripping primers (a few people still find it sticky), and it leaves a natural, not dewy, finish that helps makeup last all day. Good for: People who want grip without a sticky feel; works on oily, combination and dry skin..
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Hydro Grip Primer, 1.52 fl oz · $38 on Amazon
A thin, light gel that spreads easily and sinks in fast. It feels slightly tacky for a minute or two, then leaves skin hydrated with a dewy glow that holds makeup through a full day. Good for: Dry, normal and combination skin that wants hydration plus grip; fragrance-free..
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Power Grip Primer · $11 on Amazon
A thick, cool gel that gets very tacky; e.l.f. says to wait about 30 seconds before makeup. It settles into a smooth, silky base that blurs pores and grips makeup about as long as Milk Hydro Grip, but it hydrates less. Good for: Normal, oily and combination skin on a budget; people who like a strong, sticky grip..
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Power Grip Primer + 4% Niacinamide · $11 on Amazon
A sticky gel that goes on clear and leaves a dewy glow. You need to let it turn tacky for a minute before makeup; after that it holds foundation all day for most people. Good for: Dry, combination and oily skin that wants grip plus a glowy finish..
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Grippy Serum Primer · $9.97 on Amazon
A light, watery serum from a dropper that glides on, then turns sticky in about 20 seconds. Once set it feels like nothing on the skin and leaves a slightly dewy, hydrated look with no scent. Good for: Normal, dry and combination skin; people who want a light serum feel at a drugstore price..
02 / Side by side
What each label lists
From each product's ingredient list, read October 23, 2026. "Yes" means the ingredient is on the label; labels do not give amounts.
| Ingredient | Milk Hydro Grip | NYX Face Glue | e.l.f. Power Grip | Maybelline Grippy Serum |
|---|---|---|---|---|
| PVP (film former)The EU lists it as "film forming". | Yes | Yes | No | No |
| Carbomer (gel)Thickens water into a gel. | Yes | Yes | No | No |
| GlycerinDraws water into skin. | Yes | Yes | Yes | Yes |
| PEG-150 distearateThickener. | Yes | Yes | Yes | Yes |
| Hyaluronic acid | Yes | Yes | Yes | No |
| Niacinamide | Yes | No | Yes | Yes |
| MentholCooling; some people feel a tingle. | No | No | Yes | No |
| Alcohol denat. (drying alcohol) | Yes | No | No | No |
| Price on Amazon | $38 for 1.52 fl oz ($25.00/oz) | $7.65 for 1.18 fl oz ($6.48/oz) | $11 for 0.8 fl oz ($13.75/oz) | $9.97 for 1 fl oz ($9.97/oz) |
03 / Ingredients
Every ingredient, in label order
PVP and carbomer are in bold. Labels list ingredients from most to least.
Milk Makeup Hydro Grip Primer
Aloe Barbadensis Leaf Water, Water, Glycerin, PEG-150 Distearate, Alcohol Denat, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)
NYX Professional Makeup The Face Glue Gripping Primer
Aqua/Water, Glycerin, PEG-150 Distearate, Butylene Glycol, PVP, Acer Saccharum (Sugar Maple) Extract, Carbomer, Isododecane, Sodium Hyaluronate, Tromethamine, Aluminum Hydroxide, Isopropyl Titanium Triisostearate, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Polyglutamic Acid, Polyglyceryl-4 Isostearate, Octyldodecanol, Tocopherol, Ascorbyl Palmitate, Phenoxyethanol, Titanium Dioxide (CI 77891)
e.l.f. Power Grip Primer
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1, 2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)
Maybelline Grippy Serum Primer
Aqua/Water, Butylene Glycol, Glycerin, PEG-150 Distearate, Niacinamide, Polysorbate 80, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Panthenol, Tetrasodium Glutamate Diacetate, Ascorbyl Palmitate
04 / On Amazon
Every primer and size we compared
Prices on Amazon, October 26, 2026. "Bought last month" is Amazon's own badge on each listing.
| Primer | Price | Size | Per ounce | Bought last month | Buy |
|---|---|---|---|---|---|
| NYX Face GlueClosest label match | $7.65sold by Amazon.com | 1.18 fl oz | $6.48 | 10K+ | View on Amazon |
| Milk Hydro Grip | $38sold by Amazon.com | 1.52 fl oz | $25.00 | 4K+ | View on Amazon |
| Milk Hydro Grip, 1 fl oz | $30sold by Amazon.com | 1 fl oz | $30.00 | 1K+ | View on Amazon |
| Milk Hydro Grip, travel size | $20sold by Amazon.com | 0.33 fl oz | $60.61 | 4K+ | View on Amazon |
| e.l.f. Power Grip | $11sold by Amazon.com | 0.8 fl oz | $13.75 | 50K+ | View on Amazon |
| e.l.f. Power Grip Jumbo | $25sold by Amazon.com | 2.5 fl oz | $10.00 | 4K+ | View on Amazon |
| e.l.f. Power Grip + 4% Niacinamide | $11sold by Bow Buy inc | 0.8 fl oz | $13.75 | 10K+ | View on Amazon |
| Maybelline Grippy Serum | $9.97sold by Amazon.com | 1 fl oz | $9.97 | 20K+ | View on Amazon |
05 / Sources
Sources, and when we checked them
- European Commission, CosIng entry for PVP (functions: antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling), read October 23, 2026.
- INCIDecoder, Milk Makeup Hydro Grip Primer ingredient list (matches milkmakeup.com), read October 23, 2026.
- NYX, The Face Glue Gripping Primer (claims and ingredients; Ulta shows a slightly different list that adds opuntia extract and two PCAs, so check your box), read October 23, 2026.
- Amazon listings for all 8 products (ingredients, sizes, sellers, ratings), read October 23, 2026. Prices: amazon.com, October 26, 2026.
- How each one feels, from reviews: Musings of a Muse: NYX The Face Glue Gripping Primer review; Ulta: NYX The Face Glue Gripping Primer (product page and reviews); Lyko: NYX The Face Glue Primer reviews; Beauty Bay: NYX The Face Glue Primer reviews; PureWow: Milk Makeup Hydro Grip vs. e.l.f. Power Grip; TODAY: Milk Hydro Grip vs e.l.f. Power Grip tested; Ulta: Milk Makeup Hydro Grip Primer (product page and reviews); Cult Beauty: Milk Makeup Hydro Grip Primer; The Zoe Report: e.l.f. Power Grip Primer; Ulta: e.l.f. Power Grip Primer (product page and reviews); e.l.f. Cosmetics: Power Grip Primer + 4% Niacinamide; Target: e.l.f. Power Grip Primer + 4% Niacinamide (product page and reviews); Nykaa: e.l.f. Power Grip Primer + Niacinamide reviews; British Beauty Blogger: Maybelline Grippy Serum review; Beauty Crew: Maybelline Grippy Serum Primer reviews; Ulta: Maybelline Grippy Serum Primer (product page and reviews); Target: Maybelline Grippy Serum Primer (product page and reviews).