Verified Beauty Data

Milk Hydro Grip primer dupe

By label, the closest cheap match is the NYX Face Glue Gripping Primer ($7.65 on Amazon). Like Milk Hydro Grip, it lists PVP, a film former, and carbomer, a gel base, plus glycerin and hyaluronic acid. The dupe most lists name, e.l.f. Power Grip ($11), is a different formula. It shares Milk's glycerin, niacinamide and hyaluronic acid, but not PVP or carbomer, and it adds menthol. Want the real thing? Milk's travel size is $20.

Quick answers

What is the best Milk Hydro Grip dupe?
By label, the NYX Face Glue Gripping Primer ($7.65). Of the primers we priced on Amazon, it is the only one that lists both PVP and carbomer, as Hydro Grip does. See how each one feels below.
Is e.l.f. Power Grip a dupe for Milk Hydro Grip?
It is the one most people name, and the best seller (50K+ bought on Amazon last month). By label it is a different formula: it shares glycerin, niacinamide and hyaluronic acid, but has no PVP or carbomer, and it adds menthol and peppermint leaf water.
What makes these primers grippy?
The brands credit different things. Milk says "Blue Agave Extract grips makeup." NYX says its primer is "formulated with ingredients like Maple Syrup, known for being super grippy." On the labels, Milk and NYX both list PVP, which the EU's cosmetic ingredient database lists as "film forming," and carbomer; Milk also lists pullulan. Labels do not give amounts.
Do they feel sticky?
Milk calls Hydro Grip a "Lightweight Gel." NYX says its primer has "all of the glue and none of the sticky feel." e.l.f. calls Power Grip a "gel-based face primer," and its label lists menthol, which can feel cool.
Is Maybelline Grippy Serum the same as e.l.f. Power Grip?
Close. Their first six ingredients are the same; only the 5th and 6th swap places (niacinamide and polysorbate 80). Maybelline has no menthol or peppermint. It is $9.97 for 1 fl oz.
Are these primers silicone-free?
Yes. None of the primers in our price table lists a silicone (no dimethicone or other "-cone"). Milk calls Hydro Grip a "silicone-free formula."
What about essence Jelly Grip?
By label it is another close match: it lists PVP and carbomer near the top, and it also lists fragrance. We did not find it sold by Amazon, so it is not in our price table.
Which size is the best value?
For Milk, the 1.52 fl oz bottle ($38, $25.00 an ounce); the 1 fl oz is $30.00 an ounce; the 0.33 fl oz travel size is $60.61 an ounce but only $20 to try. For e.l.f., the 2.5 fl oz Jumbo ($25) is $10.00 an ounce, less than the regular size.

01 / How they feel

How each primer feels on your skin

02 / Side by side

What each label lists

From each product's ingredient list, read October 23, 2026. "Yes" means the ingredient is on the label; labels do not give amounts.

IngredientMilk Hydro GripNYX Face Gluee.l.f. Power GripMaybelline Grippy Serum
PVP (film former)The EU lists it as "film forming".YesYesNoNo
Carbomer (gel)Thickens water into a gel.YesYesNoNo
GlycerinDraws water into skin.YesYesYesYes
PEG-150 distearateThickener.YesYesYesYes
Hyaluronic acidYesYesYesNo
NiacinamideYesNoYesYes
MentholCooling; some people feel a tingle.NoNoYesNo
Alcohol denat. (drying alcohol)YesNoNoNo
Price on Amazon$38 for 1.52 fl oz ($25.00/oz)$7.65 for 1.18 fl oz ($6.48/oz)$11 for 0.8 fl oz ($13.75/oz)$9.97 for 1 fl oz ($9.97/oz)

03 / Ingredients

Every ingredient, in label order

PVP and carbomer are in bold. Labels list ingredients from most to least.

Milk Makeup Hydro Grip Primer

Aloe Barbadensis Leaf Water, Water, Glycerin, PEG-150 Distearate, Alcohol Denat, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, PVP, Benzyl Alcohol, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate, Sodium Phytate, Benzophenone-4, Dehydroacetic Acid, Phenoxyethanol, Agave Tequilana Stem Extract, Sodium Hyaluronate, Niacinamide, Propylene Glycol, Panthenol, Vegetable Amino Acids, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium Flower Extract, Citric Acid, Benzoic Acid, Yellow 5 (CI 19140), Blue 1 (CI 42090), Red 33 (CI 17200)

NYX Professional Makeup The Face Glue Gripping Primer

Aqua/Water, Glycerin, PEG-150 Distearate, Butylene Glycol, PVP, Acer Saccharum (Sugar Maple) Extract, Carbomer, Isododecane, Sodium Hyaluronate, Tromethamine, Aluminum Hydroxide, Isopropyl Titanium Triisostearate, Hydroxypropyltrimonium Hyaluronate, Caprylyl Glycol, Trisodium Ethylenediamine Disuccinate, Xanthan Gum, Panthenol, Ethylhexylglycerin, Polyglutamic Acid, Polyglyceryl-4 Isostearate, Octyldodecanol, Tocopherol, Ascorbyl Palmitate, Phenoxyethanol, Titanium Dioxide (CI 77891)

e.l.f. Power Grip Primer

Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1, 2-Hexanediol, Blue 1 (CI 42090), Yellow 5 (CI 19140)

Maybelline Grippy Serum Primer

Aqua/Water, Butylene Glycol, Glycerin, PEG-150 Distearate, Niacinamide, Polysorbate 80, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Panthenol, Tetrasodium Glutamate Diacetate, Ascorbyl Palmitate

04 / On Amazon

Every primer and size we compared

Prices on Amazon, October 26, 2026. "Bought last month" is Amazon's own badge on each listing.

PrimerPriceSizePer ounceBought last monthBuy
NYX Face GlueClosest label match $7.65sold by Amazon.com 1.18 fl oz $6.48 10K+ View on Amazon
Milk Hydro Grip $38sold by Amazon.com 1.52 fl oz $25.00 4K+ View on Amazon
Milk Hydro Grip, 1 fl oz $30sold by Amazon.com 1 fl oz $30.00 1K+ View on Amazon
Milk Hydro Grip, travel size $20sold by Amazon.com 0.33 fl oz $60.61 4K+ View on Amazon
e.l.f. Power Grip $11sold by Amazon.com 0.8 fl oz $13.75 50K+ View on Amazon
e.l.f. Power Grip Jumbo $25sold by Amazon.com 2.5 fl oz $10.00 4K+ View on Amazon
e.l.f. Power Grip + 4% Niacinamide $11sold by Bow Buy inc 0.8 fl oz $13.75 10K+ View on Amazon
Maybelline Grippy Serum $9.97sold by Amazon.com 1 fl oz $9.97 20K+ View on Amazon

05 / Sources

Sources, and when we checked them

  1. European Commission, CosIng entry for PVP (functions: antistatic, binding, emulsion stabilising, film forming, hair fixing, viscosity controlling), read October 23, 2026.
  2. INCIDecoder, Milk Makeup Hydro Grip Primer ingredient list (matches milkmakeup.com), read October 23, 2026.
  3. NYX, The Face Glue Gripping Primer (claims and ingredients; Ulta shows a slightly different list that adds opuntia extract and two PCAs, so check your box), read October 23, 2026.
  4. Amazon listings for all 8 products (ingredients, sizes, sellers, ratings), read October 23, 2026. Prices: amazon.com, October 26, 2026.
  5. How each one feels, from reviews: Musings of a Muse: NYX The Face Glue Gripping Primer review; Ulta: NYX The Face Glue Gripping Primer (product page and reviews); Lyko: NYX The Face Glue Primer reviews; Beauty Bay: NYX The Face Glue Primer reviews; PureWow: Milk Makeup Hydro Grip vs. e.l.f. Power Grip; TODAY: Milk Hydro Grip vs e.l.f. Power Grip tested; Ulta: Milk Makeup Hydro Grip Primer (product page and reviews); Cult Beauty: Milk Makeup Hydro Grip Primer; The Zoe Report: e.l.f. Power Grip Primer; Ulta: e.l.f. Power Grip Primer (product page and reviews); e.l.f. Cosmetics: Power Grip Primer + 4% Niacinamide; Target: e.l.f. Power Grip Primer + 4% Niacinamide (product page and reviews); Nykaa: e.l.f. Power Grip Primer + Niacinamide reviews; British Beauty Blogger: Maybelline Grippy Serum review; Beauty Crew: Maybelline Grippy Serum Primer reviews; Ulta: Maybelline Grippy Serum Primer (product page and reviews); Target: Maybelline Grippy Serum Primer (product page and reviews).