Dupe report / Brow pencils
Anastasia Brow Wiz dupes, ranked by tip, design and price
The closest Anastasia Brow Wiz dupe for the money is wet n wild Ultimate Brow Micro Brow Pencil: $3.28 vs $26.00. It has the same design (a retractable micro tip with a spoolie on the other end), with a 1.5 mm tip vs Brow Wiz's 1 mm. If you need brows that survive sweat or water, L'Oreal Brow Stylist Definer is the only one here sold as waterproof, at $8.97.
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Buy on Amazon $3.28Closest for the money
wet n wild Ultimate Brow Micro Brow Pencil $3.28 Amazon, Nov 3, 2026
1.5 mm retractable micro tip and a spoolie, like Brow Wiz.
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Buy on Amazon $8.97Sold as waterproof
L'Oreal Paris Brow Stylist Definer $8.97 Amazon, Nov 3, 2026
Ultra-fine twist-up tip, spoolie, waterproof.
Want the original? Brow Wiz is $26.00 on Amazon, sold by Anastasia Beverly Hills.
Quick answers
- Is NYX Micro Brow a Brow Wiz dupe?
- It is the dupe most lists name first: a skinny twist-up pencil with a spoolie, in about 12 shades, for around $12 at Ulta and Target. On Amazon today it comes only from other sellers, so it is not ranked here.
- How thin is the Brow Wiz tip?
- Anastasia says 1 mm. wet n wild and Maybelline both say 1.5 mm. L'Oreal calls its tip ultra-fine without a number, and e.l.f.'s tip is wider.
- Is Brow Wiz waterproof?
- Anastasia does not sell it as waterproof. Of the cheaper pencils here, only L'Oreal Brow Stylist Definer is sold as waterproof; wet n wild does not say either way.
- Why does Brow Wiz run out so fast?
- It holds very little: about 0.085 g of product. The e.l.f. pencil holds about twice as much (0.006 oz, about 0.17 g) for $4.00.
01 / The ranking
The 4 Brow Wiz dupes, ranked
How we rank: pencils built like Brow Wiz (a retractable micro tip of a stated size, plus a spoolie) come first. Then the tip closest to Brow Wiz's 1 mm, then the lower price.
How Brow Wiz feels: A very thin, dry-feeling wax pencil that draws single hair-like strokes with a lot of control. The tip is fine enough to snap if you press hard, and it wears down fast.
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1. wet n wild Ultimate Brow Micro Brow Pencil
Tip 1.5 mm · spoolie yes · waterproof not stated · 4 shades · $3.28
How it feels: A retractable micro pencil that draws small hair-like strokes and never needs sharpening. Some find it less dry than Brow Wiz. The shade range is small.
Best for the closest pencil for the least money. Same design as Brow Wiz: a retractable micro tip on one end and a spoolie on the other, for about an eighth of the price.
Trade-off: The tip is 1.5 mm, a little wider than Brow Wiz's 1 mm, and it comes in only a few shades.
Buy on Amazon $3.28 -
2. Maybelline Express Brow Ultra Slim Pencil
Tip 1.5 mm · spoolie yes · waterproof no · 9 shades · $8.47
How it feels: A slim twist-up pencil that draws hair-like strokes and resists breaking. It is water- and smudge-resistant, not waterproof.
Best for more shades. The same slim twist-up design with a spoolie, in 9 shades from light blonde to black, from a brand sold everywhere.
Trade-off: The tip is 1.5 mm, a little wider than Brow Wiz.
Buy on Amazon $8.47 -
3. e.l.f. Instant Lift Brow Pencil
Tip fine, wider than Brow Wiz · spoolie yes · waterproof no · 6 shades · $4.00
How it feels: A twist-up pencil with a matte finish and a spoolie. The tip is wider than Brow Wiz, so it fills brows more than it draws single hairs.
Best for filling in, for $4. About twice as much product as Brow Wiz (0.006 oz, about 0.17 g, vs 0.085 g) for a sixth of the price, with a spoolie.
Trade-off: The tip is wider, so it is better for filling than for drawing fine hairs.
Buy on Amazon $4.00 -
4. L'Oreal Paris Brow Stylist Definer
Tip ultra-fine · spoolie yes · waterproof yes · 6 shades · $8.97
How it feels: A very fine, self-sharpening twist-up pencil with a spoolie. It is waterproof and tested for sensitive eyes and contact lens wearers.
Best for brows that need to last through sweat or water. The only pencil here sold as waterproof, with an ultra-fine twist-up tip and a spoolie, and tested for sensitive eyes.
Trade-off: L'Oreal does not state the tip size in mm, and it comes in 6 shades.
Buy on Amazon $8.97
02 / Side by side
Tip size, spoolie, waterproof, shades and price
Tip sizes and shade counts are what each brand states.
| Product | Tip | No sharpening | Spoolie | Waterproof | Shades | Price | Buy |
|---|---|---|---|---|---|---|---|
| Anastasia Beverly Hills Brow Wiz | 1 mm | yes | yes | no | 11 | $26.00 | View on Amazon |
| wet n wild Ultimate Brow Micro Brow PencilClosest for the money | 1.5 mm | yes | yes | not stated | 4 | $3.28 | View on Amazon |
| Maybelline Express Brow Ultra Slim Pencil | 1.5 mm | yes | yes | no | 9 | $8.47 | View on Amazon |
| e.l.f. Instant Lift Brow Pencil | fine, wider than Brow Wiz | yes | yes | no | 6 | $4.00 | View on Amazon |
| L'Oreal Paris Brow Stylist Definer | ultra-fine | yes | yes | yes | 6 | $8.97 | View on Amazon |
Amazon prices checked Nov 3, 2026.
03 / The original
What Brow Wiz is, and why it costs more
- The tip: 1 mm, which is why it can draw single hairs. The pencil is retractable, with a spoolie on the other end.
- The formula: a firm wax and oil pencil (hydrogenated soybean oil, coconut glycerides, carnauba wax) with mica and iron oxide colors. No fragrance is listed.
- The amount: about 0.085 g of product, so it wears down fast.
- Shades: 11, more than any dupe here. It is not waterproof.
04 / Ingredient lists
The ingredient lists we could read
Color pigments (mica, titanium dioxide, iron oxides) are left off; they vary by shade.
Anastasia Beverly Hills Brow Wiz (12 ingredients)
Hydrogenated Soybean Oil/Hydrogenated Glycine Soja (Soybean) Oil, Hydrogenated Coco-Glycerides, Mica, Hydrogenated Vegetable Oil, Zinc Stearate, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-2 Triisostearate, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol
Read from dermstore.com
e.l.f. Instant Lift Brow Pencil (12 ingredients)
Caprylic/Capric Triglyceride, Polyethylene, Microcrystalline Wax, Ethylhexyl Palmitate, Copernicia Cerifera (Carnauba) Wax, Ozokerite, Silica, Mica, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Phenoxyethanol, Caprylyl Glycol
Read from target.com
L'Oreal Paris Brow Stylist Definer (17 ingredients)
Diisostearyl Malate, Triethylhexanoin, C20-40 Acid, C20-40 Alcohols, Synthetic Wax, Polyethylene, Glyceryl Behenate/Eicosadioate, Ethylene/Propylene Copolymer, Ethylcellulose, Boron Nitride, VP/Eicosene Copolymer, Tocopherol, Ascorbyl Palmitate, Zinc, Silica, Helianthus Annuus (Sunflower) Seed Oil, Tin Oxide
Read from target.com
05 / Questions
Frequently asked
- What is the best dupe for Anastasia Brow Wiz?
- wet n wild Ultimate Brow Micro Brow Pencil. Like Brow Wiz it has a retractable micro tip and a spoolie, so you draw hair strokes and blend in one tool. Its tip is 1.5 mm vs 1 mm. It costs $3.28 vs $26.00.
- Which Brow Wiz dupe has the most shades?
- Maybelline Express Brow Ultra Slim, with 9 shades from light blonde to black, at $8.47. Brow Wiz has 11.
06 / Sources
Where the facts come from
- Tip size, design and shade counts: each product's Amazon listing text and brand or retailer page (Brow Wiz 1 mm and 11 shades, wet n wild and Maybelline 1.5 mm). Brow Wiz weight 0.085 g: Dermstore and retailer listings; e.l.f. 0.006 oz: its listing.
- Ingredient lists: Brow Wiz from Dermstore; L'Oreal and e.l.f. from Target. Read 2026-10-25.
- Amazon prices, sellers and photos: Amazon product data (Creators API), read the date shown.
- How each one feels, from reviews: Dermstore: Anastasia Beverly Hills Brow Wiz; PureWow: What the Dupe, eyebrow pencils; Ulta: wet n wild Ultimate Brow Micro Brow Pencil reviews; Kroger: wet n wild Ultimate Micro Brow Pencil; Beauty Crew: Maybelline Express Brow Ultra Slim reviews; Maybelline: Brow Ultra Slim pencil; Female Daily: L'Oreal Brow Stylist Definer reviews; BestAdvisor: best eyebrow pencils; Target: e.l.f. Instant Lift Brow Pencil Q&A.