Dupe report / Concealer
Tarte Shape Tape concealer dupes, ranked by ingredient list and price
The best Tarte Shape Tape dupe for the money is e.l.f. 16HR Camo Concealer: $8.00 for 6 mL vs $22.40 for 10 mL. It starts with the same water and silicone base, gives the same full matte coverage, and lists no fragrance. On paper NYX Can't Stop Won't Stop shares even more of Shape Tape's list, but its tube holds only 3.5 mL.
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Buy on Amazon $8.00Best for the money
e.l.f. 16HR Camo Concealer $8.00 Amazon, Oct 26, 2026
Same water and silicone base, full matte coverage, no fragrance. 6 mL, $1.33/mL.
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Buy on Amazon $9.50Closest list on paper
NYX Professional Makeup Can't Stop Won't Stop Contour Concealer $9.50 Amazon, Oct 26, 2026
Shares the most of Shape Tape's list, but a tiny tube. 3.5 mL, $2.71/mL.
Want the original? tarte shape tape is $22.40 on Amazon today.
Quick answers
- Which e.l.f. shade matches Shape Tape?
- One side-by-side test matched Shape Tape Light-Medium with e.l.f. 16HR Camo Medium Peach; Light Beige also worked. Shades vary, so match by your Shape Tape shade's depth and undertone.
- What is the best Shape Tape dupe for dry under-eyes?
- e.l.f. Hydrating Camo Concealer: the same $8.00 and 6 mL as the matte e.l.f., but with a satin finish that looks less dry on fine lines. Shape Tape itself is matte and works best on oily or combination skin.
- Does Shape Tape have fragrance?
- Yes. tarte lists fragrance plus allergens such as linalool and limonene. e.l.f. 16HR Camo and NYX list no fragrance; L'Oreal Infallible does.
- How much concealer is in each tube?
- Shape Tape: 10 mL ($2.24/mL at today's Amazon price). L'Oreal: about 9.8 mL. e.l.f.: 6 mL. NYX: 3.5 mL.
01 / The ranking
The 5 Shape Tape dupes, ranked
How we rank: concealers that start with the same ingredients as Shape Tape, in the same order, come first. Then we count how many of its 44 listed ingredients each one shares, then price per mL.
How Shape Tape feels: A thick, full-coverage liquid that blends to a blurred matte finish and lasts through a sweaty day. Thin layers look best, and it can feel drying on dry under-eyes.
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1. NYX Professional Makeup Can't Stop Won't Stop Contour Concealer
First 2 ingredients match · shares 21 · matte · $9.50 for 3.5 mL ($2.71/mL)
How it feels: Thick and very pigmented in a small tube. It sticks well on small spots like blemishes but is harder to blend than the others.
Best for the closest formula on paper. Its list reads most like Shape Tape's: water, cyclopentasiloxane, the same methyl methacrylate crosspolymer and cyclohexasiloxane near the top. Matte, long-wearing, no fragrance listed.
Trade-off: The tube is tiny (3.5 mL), so per mL it costs more than e.l.f. or L'Oreal, and it is harder to blend.
Buy on Amazon $9.50 -
2. e.l.f. 16HR Camo Concealer
First 2 ingredients match · shares 17 · matte · $8.00 for 6 mL ($1.33/mL)
How it feels: Creamy and very pigmented, with a matte finish and a big wand like Shape Tape. It sets fast, so work in small sections and set with powder to stop creasing.
Best for the closest match for the money. It starts with the same water and cyclopentasiloxane base as Shape Tape and shares much of its silicone list, for about a third of Shape Tape's price. Full coverage, matte, and no fragrance listed (Shape Tape has fragrance).
Trade-off: The tube holds 6 mL, not 10 mL, and it can look dry on dry under-eyes.
Shade match: Medium Peach for Shape Tape Light-Medium. A Beauty Edit matched these side by side; Light Beige also worked.
Buy on Amazon $8.00 -
3. Maybelline Instant Age Rewind Eraser Concealer
First ingredient matches · shares 13 · satin · $9.98 for 6 mL ($1.66/mL)
How it feels: Soft, creamy and satin with a sponge tip that blends easily. It is sheerer than Shape Tape and hard to build to full coverage.
Best for lighter coverage on dark circles. A drugstore favorite with a sponge tip that is easy to blend under the eyes.
Trade-off: Medium coverage at most, and a different formula, so it is not a Shape Tape copy.
Buy on Amazon $9.98 -
4. L'Oreal Paris Infallible Full Wear Concealer
First ingredient matches · shares 12 · matte · $12.98 for 9.8 mL ($1.32/mL)
How it feels: Thick, creamy and waterproof with full matte coverage. It is hard to thin out and can settle into fine lines if you use too much.
Best for the same size tube for the lowest price per mL. Almost the same amount as Shape Tape (about 9.8 mL vs 10 mL) for less, with full, waterproof coverage. Reviewers who compare them side by side often call it the closest in feel.
Trade-off: It is built differently (no cyclosiloxanes), feels heavier, and has added fragrance like Shape Tape.
Buy on Amazon $12.98 -
5. e.l.f. Hydrating Camo Concealer
First ingredient matches · shares 11 · satin · $8.00 for 6 mL ($1.33/mL)
How it feels: Lighter, with full coverage and a soft satin glow instead of a flat matte. It is made to resist creasing.
Best for dry under-eyes. The same price and size as the matte e.l.f., but with a satin finish that looks less dry on fine lines.
Trade-off: It is not matte, so it will not look or wear like Shape Tape on oily skin.
Buy on Amazon $8.00
02 / Side by side
Base, finish, fragrance and price per mL
"Light silicones" means cyclopentasiloxane or cyclohexasiloxane near the top of the list, like Shape Tape. They evaporate and leave a matte finish.
| Product | Light silicones | Finish | Fragrance | Shared | Size | Per mL | Buy |
|---|---|---|---|---|---|---|---|
| tarte shape tape concealer | yes | matte | yes | — | 10 mL | $2.24/mL $22.40 | View on Amazon |
| NYX Professional Makeup Can't Stop Won't Stop Contour Concealer | yes | matte | none listed | 21 | 3.5 mL | $2.71/mL $9.50 | View on Amazon |
| e.l.f. 16HR Camo ConcealerBest value | yes | matte | none listed | 17 | 6 mL | $1.33/mL $8.00 | View on Amazon |
| Maybelline Instant Age Rewind Eraser Concealer | no | satin | none listed | 13 | 6 mL | $1.66/mL $9.98 | View on Amazon |
| L'Oreal Paris Infallible Full Wear Concealer | no | matte | yes | 12 | 9.8 mL | $1.32/mL $12.98 | View on Amazon |
| e.l.f. Hydrating Camo Concealer | no | satin | none listed | 11 | 6 mL | $1.33/mL $8.00 | View on Amazon |
Amazon prices checked Oct 26, 2026.
03 / The original
What is in Tarte Shape Tape
- The base: water with two light silicones (cyclopentasiloxane and cyclohexasiloxane) that evaporate, which is why it sets matte and stays put.
- Extras: shea and mango butters, licorice root, olive and sunflower oils, in small amounts near the end of the list.
- Fragrance: yes, plus allergens such as linalool, limonene and geraniol.
- Other versions: tarte also sells Shape Tape Creamy and Radiant for a softer finish. This page compares the original matte one.
04 / Full lists
Every ingredient list, as printed
Highlighted ingredients are also on the Shape Tape list.
tarte shape tape concealer (44 ingredients)
Water/Aqua/Eau, cyclopentasiloxane, cyclohexasiloxane, methyl methacrylate crosspolymer, butylene glycol, PEG-10 dimethicone, trimethylsiloxysilicate, sodium chloride, disteardimonium hectorite, cetyl PEG/PPG-10/1 dimethicone, aluminum hydroxide, amyl cinnamal, benzyl salicylate, convallaria majalis bulb/root extract, dimethicone/vinyl dimethicone crosspolymer, disodium EDTA, ethylhexylglycerin, geraniol, glycyrrhiza glabra (licorice) root extract, helianthus annuus (sunflower) seed oil, hexyl cinnamal, hydroxycitronellal, leontopodium alpinum flower/leaf extract, lilium candidum flower extract, limonene, linalool, magnolia liliflora flower extract, mangifera indica (mango) seed butter, olea europaea (olive) fruit oil, paeonia lactiflora root extract, fragrance/parfum, phenoxyethanol, tocopherol, triethoxycaprylylsilane, triethyl citrate, butyrospermum parkii (shea) butter, ulmus davidiana root extract, glycerin, pentaerythrityl tetra-di-t butyl hydroxyhydrocinnamate, TBHQ, (+/-): Titanium Dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499)
Read from tartecosmetics.com
NYX Professional Makeup Can't Stop Won't Stop Contour Concealer (26 ingredients)
Water/Aqua/Eau, Cyclopentasiloxane, Methyl Methacrylate Crosspolymer, Cyclohexasiloxane, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Silica Dimethyl Silylate [Nano], Sodium Chloride, Triethoxycaprylylsilane, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Aluminum Hydroxide, Disodium EDTA, Propylene Carbonate, Disteardimonium Hectorite, Ethylhexylglycerin, Cetyl PEG/PPG-10/1 Dimethicone, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Phenoxyethanol, MAY CONTAIN (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891)
Read from nyxcosmetics.com
e.l.f. 16HR Camo Concealer (25 ingredients)
Water (Aqua), Cyclopentasiloxane, Acrylates Crosspolymer, Butylene Glycol, PEG-10 Dimethicone, Trimethylsiloxysilicate, Cetyl PEG/PPG-10/1 Dimethicone, Sodium Chloride, Persea Gratissima (Avocado) Oil, Kaolin, Silica, Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Acrylates/Dimethicone Copolymer, Polyhydroxystearic Acid, Triethoxycaprylylsilane, Caprylyl Glycol, Disodium EDTA, Ethylhexylglycerin, Phenoxyethanol, May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
e.l.f. US does not print its list, so it was read from kmart.co.nz
Maybelline Instant Age Rewind Eraser Concealer (38 ingredients)
Aqua / Water / Eau, Dimethicone, Isododecane, Glycerin, Peg-9 Polydimethylsiloxyethyl Dimethicone, Propylene Glycol, Disteardimonium Hectorite, Silica, Dimethicone Crosspolymer, Peg-10 Dimethicone, Cetyl Peg/Ppg-10/1 Dimethicone, Phenoxyethanol, Sodium Chloride, Polyglyceryl-4 Isostearate, Caprylyl Glycol, Disodium Stearoyl Glutamate, Ethylhexylglycerin, Chlorphenesin, Aluminum Hydroxide, Steareth-20, Lycium Barbarum Fruit Extract, Chlorhexidine Digluconate, Sodium Benzoate, N-Hydroxysuccinimide, Lactic Acid, Potassium Sorbate, Tocopherol, Sodium Citrate, Palmitoyl Tripeptide-1, Chrysin, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Palmitoyl Tetrapeptide-7, Citric Acid, Biotin, [+/- May Contain: Ci 77891 / Titanium Dioxide, Ci 77491, Ci 77492, Ci 77499 / Iron Oxides]
Read from maybelline.com
L'Oreal Paris Infallible Full Wear Concealer (35 ingredients)
Aqua / Water / Eau, Undecane, Glycerin, Dimethicone, Polyglyceryl-4 Isostearate, Synthetic Fluorphlogopite, Pentylene Glycol, Butylene Glycol, Tridecane, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Magnesium Sulfate, Polyhydroxystearic Acid, Octyldodecanol, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Cellulose Gum, Ethylhexylglycerin, Silica Silylate, Acrylonitrile/Methyl Methacrylate/Vinylidene Chloride Copolymer, Parfum / Fragrance, Trihydroxystearin, Aluminum Hydroxide, Acetylated Glycol Stearate, Isobutane, Hexyl Cinnamal, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Benzyl Alcohol, Tocopherol, Citronellol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77510 / Ferric Ammonium Ferrocyanide]
Read from lorealparisusa.com
e.l.f. Hydrating Camo Concealer (29 ingredients)
Water (Aqua), Dimethicone, Propylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Trimethylsiloxysilicate, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Ethylhexyl Hydroxystearate, Cetyl PEG/PPG-10/1 Dimethicone, Caprylic/Capric Triglyceride, PEG-10 Dimethicone, Disteardimonium Hectorite, Sodium Chloride, Phenoxyethanol, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, Polyhydroxystearic Acid, Triethoxysilyethyl Polydimethylsiloxethyl Dimethicone, Isopropyl Titanium Triisostearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Trihydroxystearin, Silica, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Sodium Hyaluronate, Rosa Damascena Flower Water, May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxides (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide (CI 77499)
Read from stopandshop.com
05 / Questions
Frequently asked
- What is the best dupe for Tarte Shape Tape concealer?
- e.l.f. 16HR Camo Concealer. It starts with the same water and cyclopentasiloxane base, gives full matte coverage with a similar big wand, and lists no fragrance. It costs $8.00 for 6 mL ($1.33/mL) vs $22.40 for 10 mL ($2.24/mL).
- Is L'Oreal Infallible Full Wear a good Shape Tape dupe?
- For size and price, yes: about 9.8 mL for $12.98 ($1.32/mL), full and waterproof. It is built differently (no cyclosiloxanes), feels heavier, and has fragrance.
06 / Sources
Where the facts come from
- Ingredient lists: tarte, L'Oreal, NYX and Maybelline from their own sites; e.l.f. 16HR from Kmart NZ and e.l.f. Hydrating from Stop & Shop (e.l.f. US does not show its lists). Read 2026-10-25.
- Shape Tape size (0.33 fl oz / 10 mL), finish and price: tartecosmetics.com. Shade pairing (Light-Medium and e.l.f. Medium Peach): A Beauty Edit.
- Amazon prices, sellers and photos: Amazon product data (Creators API), read the date shown.
- How each one feels, from reviews: PureWow - What the Dupe: Tarte Shape Tape vs e.l.f. Concealer; Ashley Brooke Nicholas - Full-Coverage Drugstore Concealers: The Best Tarte Shape Tape Dupes; A Beauty Edit - 10 Tarte Shape Tape Dupes; NYX product page; Beauty Crew - L'Oreal Infallible More Than Concealer reviews; e.l.f. Hydrating Camo Concealer product page; Target listing - e.l.f. Hydrating Camo Concealer 0.203 fl oz; Beauty Mag - The 5 Best Tarte Shape Tape Concealer Dupes.