Verified Beauty Data

Product record / Toners, rice-extract

Toner

haruharu Wonder Black Rice Hyaluronic Toner

Toner · 150 mL · oryza sativa (rice) extract disclosed at 2,000ppm (0.2%), 5th in the inci (incidecoder-verified)

$13.95
retail price
0.2%
rice-extract
$0.09
per mL
Data source
Oryza Sativa (Rice) Extract disclosed at 2,000ppm (0.2%), 5th in the INCI (INCIDecoder-verified) Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B0971YC8W1 price PA-API-verified 2026-06-14.
haruharu Wonder Black Rice Hyaluronic Toner bottle
Pictured: Amazon listing
Best for
Hydration
How it feels
Watery, layerable toner
Value
$13.95 for 150 mL · $0.09/mL

Bottom line A well-loved gentle hydration toner — but the 'black rice' is a 0.2% accent, not the main event.

Editorial verdict / Social intelligence

Qualified yes Product review

A well-loved gentle hydration toner — but the 'black rice' is a 0.2% accent, not the main event. 1

Beauty benefit
A lightweight, fermented hydration toner built on betaine, glycerin and propanediol humectants with hyaluronic acid (600ppm) and beta-glucan, accented by a disclosed 2,000ppm (0.2%) Oryza Sativa (Rice) Extract and Aspergillus (rice) ferment plus ginseng.
Does it work
Yes as a gentle, layerable hydration toner — just not because of the black rice. The honest disclosure tells the story: the rice extract is only 0.2% (2,000ppm), so the real workhorses are the humectants, hyaluronic acid and beta-glucan, with rice and the ferment as a small antioxidant accent. It's a genuinely nice, affordable 'glass skin' hydrator for most skin types. Two caveats: don't buy it FOR the black rice (it's a garnish), and it contains lavender oil and linalool (fragrance), so very reactive or fragrance-sensitive skin should patch-test. See the verified data below →

Consensus strength

Moderate

Rice is a beloved K-beauty 'glow' ingredient with real antioxidant bioactives and in-vitro support for mild brightening and anti-aging; the honest limits are that the rice form/variety changes the actives, most evidence is cell-culture rather than facial trials, and the brightening is modest rather than hydroquinone-level.

01 / The key active

rice-extract at 0.2%

This product discloses 0.2% rice-extract — oryza sativa (rice) extract disclosed at 2,000ppm (0.2%), 5th in the inci (incidecoder-verified).

Oryza Sativa (Rice) Extract disclosed at 2,000ppm (0.2%), 5th in the INCI (INCIDecoder-verified). Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B0971YC8W1 price PA-API-verified 2026-06-14.

02 / The full ingredient list

Every ingredient, in label order

Exactly as printed, each token matched to the EU CosIng register and flagged where a CIR safety assessment exists. Highlighted rows are the key actives.

# Ingredient, as printed CosIng functions CIR
01 Water
  • antiplaque
  • skin conditioning
  • solvent
02 Betaine
  • hair conditioning
  • humectant
  • skin conditioning - humectant
✓ reviewed
03 Glycerin
  • denaturant
  • hair conditioning
  • humectant
  • oral care
  • skin protecting
  • solvent
  • viscosity controlling
  • perfuming
  • fragrance
  • skin conditioning - humectant
✓ reviewed
04 Propanediol
  • solvent
  • viscosity controlling
✓ reviewed
05 Oryza Sativa (Rice) Extract
  • abrasive
  • absorbent
  • bulking
  • hair conditioning
  • skin conditioning
✓ reviewed
06 Phyllostachys Pubescens Shoot Bark Extract
  • skin conditioning
07 Aspergillus Ferment Extract Filtrate
  • humectant
08 Panax Ginseng Root Extract
  • skin conditioning - emollient
  • hair conditioning
  • skin protecting
  • tonic
✓ reviewed
09 Cyclodextrin
  • absorbent
  • chelating
✓ reviewed
10 Scutellaria Baicalensis Root Extract
  • astringent
  • humectant
  • soothing
✓ reviewed
11 Hyaluronic Acid
  • antistatic
  • humectant
  • moisturising
  • skin conditioning
✓ reviewed
12 Beta-Glucan
  • bulking
  • skin conditioning - miscellaneous
✓ reviewed
13 Cellulose Gum
  • binding
  • emulsion stabilising
  • film forming
  • fragrance
  • viscosity controlling
✓ reviewed
14 Xanthan Gum
  • binding
  • surfactant - emulsifying
  • emulsion stabilising
  • gel forming
  • skin conditioning
  • surfactant - cleansing
  • viscosity controlling
✓ reviewed
15 Butylene Glycol
  • humectant
  • fragrance
  • skin conditioning
  • solvent
  • viscosity controlling
✓ reviewed
16 Usnea Barbata (Lichen) Extract
  • deodorant
17 Zanthoxylum Piperitum Fruit Extract
  • skin conditioning
✓ reviewed
18 Pulsatilla Koreana Extract
  • skin conditioning
19 Sodium Phytate
  • chelating
  • oral care
✓ reviewed
20 Tamarindus Indica Seed Gum
  • emulsion stabilising
  • viscosity controlling
✓ reviewed
21 Polyglyceryl-10 Laurate
  • skin conditioning - miscellaneous
  • surfactant - emulsifying
✓ reviewed
22 Polyglyceryl-10 Myristate
  • skin conditioning
✓ reviewed
23 Glucose
  • humectant
✓ reviewed
24 1,2-Hexanediol
  • skin conditioning
  • solvent
✓ reviewed
25 Ethanol no CosIng function record
26 Lavandula Angustifolia (Lavender) Oil
  • fragrance
  • tonic
27 Linalool
  • deodorant
  • perfuming

27 ingredients as printed · 27 exact CosIng matches · source: oryza sativa (rice) extract disclosed at 2,000ppm (0.2%), 5th in the inci (incidecoder-verified)

03 / Where to buy

Where to buy Black Rice Hyaluronic Toner

Buy on Amazon $13.95

Some links on this page earn us a commission. It never changes our analysis — the methodology is public.

04 / What people say

What buyers actually say

What works

  • Common Real antioxidant 'glow' — rice bran's ferulic acid, γ-oryzanol and phytic acid are genuine antioxidants 18
    Its oil also contains several bioactive components that exhibit antioxidative properties such as ferulic acid (F), γ-oryzanol (O), and phytic acid (P) which can be a new source of cosmetic raw materials. Study
  • Common Gentle brightening — rice compounds inhibit melanin and tyrosinase in lab studies 56
    Compounds 3 and 5 showed strong inhibition effect on melanin production in murine B16-F10 melanoma cells and tyrosinase activity. Study

What to know

  • Common The brightening is modest and mostly lab-based — not hydroquinone-level dark-spot fading, and 'rice' varies a lot by form 37
    Oryza sativa L. cv. Pieisu 1 CMU (PES1CMU) has a high anthocyanin content in the colored bran and high phenolic content in the husk. Study

What you'd only know from the reviews

  • This is the verifiedbeautydata point in one product: the brand name leads with 'Black Rice', but the disclosed label puts rice extract at just 0.2% (2,000ppm) — it's really a betaine/glycerin/HA/beta-glucan hydration toner with a black-rice accent. Great hydrator, honest about it: you're buying the humectant base, not a rice treatment. Also note the lavender oil/linalool fragrance. 3

  1. 1 Study Rice-bran bioactives (ferulic acid/γ-oryzanol/phytic acid) for cosmetic formulations 2012
  2. 2 Study Anti-aging effect of rice wine in cultured human fibroblasts & keratinocytes (procollagen / MMP-1) 2009
  3. 3 Study Purple glutinous rice bran/husk — melanogenesis inhibitor, antioxidant, collagen stimulator 2023
  4. 4 Study Sang 5 CMU rice byproduct — antioxidant, anti-inflammation, melanogenesis inhibition 2024
  5. 5 Study Phenyl compounds from Oryza sativa roots inhibit melanin & tyrosinase (B16-F10 cells) 2015
  6. 6 Study Rice (Oryza sativa) stem cells — antioxidant/whitening active (in vitro) 2024
  7. 7 Study Fermented rice extract delivered via HA nanogel + iontophoresis (delivery needed) 2025
  8. 8 Editorial Oryza Sativa (Rice) Extract — INCIDecoder (CosIng) 2026

05 / Questions

Frequently asked

What's in haruharu Wonder Black Rice Hyaluronic Toner?
haruharu Wonder Black Rice Hyaluronic Toner lists 27 ingredients. Key active: 0.2% rice-extract. Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B0971YC8W1 price PA-API-verified 2026-06-14. The full ingredient list, matched to EU CosIng, is on this page.
Does haruharu Wonder Black Rice Hyaluronic Toner work?
Yes as a gentle, layerable hydration toner — just not because of the black rice. The honest disclosure tells the story: the rice extract is only 0.2% (2,000ppm), so the real workhorses are the humectants, hyaluronic acid and beta-glucan, with rice and the ferment as a small antioxidant accent. It's a genuinely nice, affordable 'glass skin' hydrator for most skin types. Two caveats: don't buy it FOR the black rice (it's a garnish), and it contains lavender oil and linalool (fragrance), so very reactive or fragrance-sensitive skin should patch-test.
How much rice-extract is in haruharu Wonder Black Rice Hyaluronic Toner?
0.2% rice-extract. Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B0971YC8W1 price PA-API-verified 2026-06-14.
Where can I buy haruharu Wonder Black Rice Hyaluronic Toner?
$13.95 on Amazon (price recorded as of the date shown). Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B0971YC8W1 price PA-API-verified 2026-06-14.