Product record / Serums, rice-extract
SerumBeauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin
- $15.50
- retail price
- $0.52
- per mL
- Data source
- Oryza Sativa (Rice) Bran Water is the #1 base ingredient (INCIDecoder-verified); concentration undisclosed Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B09DLFCB69 price PA-API-verified 2026-06-14.
- Best for
- Brightening & dark spots · Hydration
- How it feels
- Lightweight, fast-absorbing serum
- Value
- $15.50 for 30 mL · $0.52/mL
Bottom line The best-selling 'rice + arbutin' glow serum — rice bran water as the actual base, with arbutin for gentle brightening.
Editorial verdict / Social intelligence
The best-selling 'rice + arbutin' glow serum — rice bran water as the actual base, with arbutin for gentle brightening. 1
- Beauty benefit
- A lightweight, gel-like 'glow' serum whose number-one ingredient is Oryza Sativa (Rice) Bran Water — the literal base of the formula — paired with arbutin (a gentle brightening agent), panthenol, glycerin and humectants, plus a grain/seed antioxidant blend.
- Does it work
- Yes for a hydrating glow with gentle brightening. Rice bran water genuinely forms the base (not a token accent), bringing rice's antioxidant character, and arbutin is a well-tolerated brightener that nudges tone over time. Honest notes: the product is marketed as 'Alpha-Arbutin' but the verified INCI simply lists 'Arbutin', and rice (like arbutin) is undisclosed by percentage, so think gentle-and-gradual, not a hydroquinone-strength corrector. A genuinely pleasant, affordable everyday glow serum. Vegan. See the verified data below →
Consensus strength
ModerateRice is a beloved K-beauty 'glow' ingredient with real antioxidant bioactives and in-vitro support for mild brightening and anti-aging; the honest limits are that the rice form/variety changes the actives, most evidence is cell-culture rather than facial trials, and the brightening is modest rather than hydroquinone-level.
01 / The key active
rice-extract
rice-extract is present in the formula; the brand does not disclose the exact concentration.
Oryza Sativa (Rice) Bran Water is the #1 base ingredient (INCIDecoder-verified); concentration undisclosed. Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B09DLFCB69 price PA-API-verified 2026-06-14.
Other products with rice-extract:
02 / The full ingredient list
Every ingredient, in label order
Exactly as printed, each token matched to the EU CosIng register and flagged where a CIR safety assessment exists. Highlighted rows are the key actives.
| # | Ingredient, as printed | CosIng functions | CIR |
|---|---|---|---|
| 01 | Oryza Sativa (Rice) Bran Water |
| — |
| 02 | Water |
| — |
| 03 | Glycerin |
| ✓ reviewed |
| 04 | Butylene Glycol |
| ✓ reviewed |
| 05 | 1,2-Hexanediol |
| ✓ reviewed |
| 06 | Dipropylene Glycol |
| ✓ reviewed |
| 07 | Arbutin |
| — |
| 08 | Methyl Gluceth-20 |
| ✓ reviewed |
| 09 | Panthenol |
| ✓ reviewed |
| 10 | Polyglycerin-3 |
| ✓ reviewed |
| 11 | Trehalose |
| ✓ reviewed |
| 12 | Glyceryl Glucoside |
| — |
| 13 | Hydrolyzed Jojoba Esters |
| ✓ reviewed |
| 14 | Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer |
| ✓ reviewed |
| 15 | Ethylhexylglycerin |
| ✓ reviewed |
| 16 | Hydroxyethylcellulose |
| ✓ reviewed |
| 17 | Xanthan Gum |
| ✓ reviewed |
| 18 | Arginine |
| ✓ reviewed |
| 19 | Acrylates/C10-30 Alkyl Acrylate Crosspolymer |
| ✓ reviewed |
| 20 | Disodium EDTA |
| ✓ reviewed |
| 21 | Coptis Japonica Root Extract |
| — |
| 22 | Sorbitan Isostearate |
| ✓ reviewed |
| 23 | Glucose |
| ✓ reviewed |
| 24 | Cyclohexane |
| — |
| 25 | Coix Lacryma-Jobi Ma-Yuen Seed Extract |
| — |
| 26 | Glycine Soja (Soybean) Seed Extract |
| ✓ reviewed |
| 27 | Hordeum Distichon (Barley) Extract |
| ✓ reviewed |
| 28 | Oryza Sativa (Rice) Extract |
| ✓ reviewed |
| 29 | Sesamum Indicum (Sesame) Seed Extract |
| — |
| 30 | Triticum Vulgare (Wheat) Seed Extract |
| ✓ reviewed |
| 31 | Vigna Radiata Seed Extract |
| — |
| 32 | Zea Mays (Corn) Kernel Extract |
| — |
32 ingredients as printed · 32 exact CosIng matches · source: oryza sativa (rice) bran water is the #1 base ingredient (incidecoder-verified); concentration undisclosed
03 / Where to buy
Where to buy Glow Deep Serum Rice + Alpha-Arbutin
Some links on this page earn us a commission. It never changes our analysis — the methodology is public.
04 / What people say
What buyers actually say
What works
- Common Real antioxidant 'glow' — rice bran's ferulic acid, γ-oryzanol and phytic acid are genuine antioxidants 18
Its oil also contains several bioactive components that exhibit antioxidative properties such as ferulic acid (F), γ-oryzanol (O), and phytic acid (P) which can be a new source of cosmetic raw materials. Study
-
Compounds 3 and 5 showed strong inhibition effect on melanin production in murine B16-F10 melanoma cells and tyrosinase activity. Study
What you'd only know from the reviews
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What makes this one honest-to-its-name: rice bran water is the #1 ingredient — the base everything else is dissolved in — so the 'rice' claim is real, not a garnish low on the list. The brightening comes from arbutin (verified INCI says 'Arbutin', despite the 'alpha-arbutin' marketing); expect gentle, gradual tone evening rather than dramatic spot removal. 5
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05 / Questions
Frequently asked
- What's in Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin?
- Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin lists 32 ingredients. Key active: rice-extract (concentration undisclosed). Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B09DLFCB69 price PA-API-verified 2026-06-14. The full ingredient list, matched to EU CosIng, is on this page.
- Does Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin work?
- Yes for a hydrating glow with gentle brightening. Rice bran water genuinely forms the base (not a token accent), bringing rice's antioxidant character, and arbutin is a well-tolerated brightener that nudges tone over time. Honest notes: the product is marketed as 'Alpha-Arbutin' but the verified INCI simply lists 'Arbutin', and rice (like arbutin) is undisclosed by percentage, so think gentle-and-gradual, not a hydroquinone-strength corrector. A genuinely pleasant, affordable everyday glow serum. Vegan.
- How much rice-extract is in Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin?
- Beauty of Joseon does not publicly disclose the exact concentration. rice-extract appears in the INCI list; the amount is undisclosed. Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B09DLFCB69 price PA-API-verified 2026-06-14.
- Where can I buy Beauty of Joseon Glow Deep Serum Rice + Alpha-Arbutin?
- $15.50 on Amazon (price recorded as of the date shown). Rice verified in INCI via INCIDecoder 2026-06-14; ASIN B09DLFCB69 price PA-API-verified 2026-06-14.