Verified Beauty Data

Product record / Serums, Peptides

Serum

The Ordinary Multi-Peptide + HA Serum

Serum · 30 mL · ingredient disclosed; concentration undisclosed

$19.90
retail price
$0.67
per mL
3.9
102 ratings
Data source
Ingredient disclosed; concentration undisclosed The Ordinary confirms multiple peptides in formula; exact concentrations not publicly disclosed; INCI from Ulta product page.
The Ordinary Multi-Peptide + HA Serum bottle
Pictured: Amazon listing
Best for
Anti-aging & firmness · Hydration
How it feels
Lightweight, fast-absorbing serum
Value
$19.90 for 30 mL · $0.67/mL

Bottom line The peptide serum that sounds more impressive than it performs — a legitimate formula at a fair price, but the 3.9-star Ulta rating tells a more honest story than the hype.

Editorial verdict / Social intelligence

Overhyped Product review

The peptide serum that sounds more impressive than it performs — a legitimate formula at a fair price, but the 3.9-star Ulta rating tells a more honest story than the hype. 1

Beauty benefit
A multi-peptide + hyaluronic acid serum targeting early skin aging: fine lines, firmness loss, and crepiness. Combines five studied peptide complexes (Matrixyl 3000, Matrixyl Synthe'6, SYN-AKE, ARGIRELOX / Leuphasyl, Dipeptide Diaminobutyroyl Benzylamide Diacetate) with crosslinked sodium hyaluronate, amino acids, and a probiotic lysate. The mechanisms are biologically plausible — signal peptides prompt fibroblast collagen production; neurotransmitter-inhibiting peptides reduce SNARE-driven muscle contraction; HA forms provide surface hydration and barrier support. In practice, effects are subtle and slow (4-8 weeks minimum), and the penetration barrier that limits all cosmetic peptides applies fully here.
Does it work
Modestly, for some users, with consistent 8+ week use. The 3.9/5 Ulta rating across 102 reviews is notably lower than most The Ordinary products (which typically score 4.4-4.7 stars) and reflects a real split: users with dry or mature skin often see gradual firmness and hydration improvement; users hoping for visible wrinkle reduction or anti-acne effects frequently find it underwhelming. The peptide science grounding this formula is real but contested — the best independent clinical evidence for any single peptide (palmitoyl pentapeptide-4, 12-week RCT, PMID:18492182) showed modest results, was industry-affiliated, and most cosmetic peptides exceed the 500 Da passive penetration threshold. DermApproved aggregates ~10,000 reviews at 4.2/5, but that dataset likely skews toward committed long-term users. For $19.90, it is a reasonable low-risk bet for peptide skeptics; it is not a transformative product and should not be prioritised over retinol or vitamin C for anti-aging. See the verified data below →

Consensus strength

Mixed

Ulta Beauty 3.9/5 (102 reviews) — notably below typical TO product scores; DermApproved 4.2/5 (~10,000 aggregated reviews); INCIDecoder LOADED — characterises efficacy as modest 'quick fix' for expression wrinkles rather than structural anti-aging; A Beauty Edit LOADED — positive verdict after consistent use ('skin feels firmer, texture improved') but flags no immediate results and sticky texture; dermapproved.com LOADED — cites manufacturer data (Matrixyl Synthe'6 31% forehead wrinkle volume reduction, SYN-AKE smoothing in 80% of volunteers at 28 days), both from brand-sponsored studies. Scientific consensus from peptide literature (PMID:18492182, PMID:25143811, PMID:40565185) confirms plausible mechanisms with limited independent clinical proof and unresolved penetration barriers.

01 / The key active

Peptides

Peptides is present in the formula; the brand does not disclose the exact concentration.

Primary active

Peptides

Concentration undisclosed

Read the Peptides dossier →

Ingredient disclosed; concentration undisclosed. The Ordinary confirms multiple peptides in formula; exact concentrations not publicly disclosed; INCI from Ulta product page.

02 / The full ingredient list

Every ingredient, in label order

Exactly as printed, each token matched to the EU CosIng register and flagged where a CIR safety assessment exists. Highlighted rows are the key actives.

# Ingredient, as printed CosIng functions CIR
01 Aqua (water) CosIng: AQUA
  • solvent
02 Glycerin
  • denaturant
  • hair conditioning
  • humectant
  • oral care
  • skin protecting
  • solvent
  • viscosity controlling
  • perfuming
  • fragrance
  • skin conditioning - humectant
✓ reviewed
03 Lactococcus Ferment Lysate
  • skin conditioning
04 Acetyl Hexapeptide-8
  • humectant
  • skin conditioning
✓ reviewed
05 Pentapeptide-18
  • skin conditioning
06 Palmitoyl Tripeptide-1
  • skin conditioning
✓ reviewed
07 Palmitoyl Tetrapeptide-7
  • skin conditioning - miscellaneous
✓ reviewed
08 Palmitoyl Tripeptide-38
  • skin conditioning
09 Dipeptide Diaminobutyroyl Benzylamide Diacetate
  • skin conditioning
10 Acetylarginyltryptophyl Diphenylglycine
  • skin conditioning
11 Sodium Hyaluronate Crosspolymer
  • humectant
  • skin conditioning
✓ reviewed
12 Sodium Hyaluronate
  • humectant
  • skin conditioning
✓ reviewed
13 Allantoin
  • skin conditioning
  • skin protecting
  • soothing
✓ reviewed
14 Glycine
  • antistatic
  • buffering
  • hair conditioning
  • skin conditioning
✓ reviewed
15 Alanine
  • antistatic
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
16 Serine
  • antistatic
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
17 Valine
  • antistatic
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
18 Isoleucine
  • antistatic
  • hair conditioning
  • skin conditioning
✓ reviewed
19 Proline
  • hair conditioning
  • skin conditioning
✓ reviewed
20 Threonine
  • antistatic
  • hair conditioning
  • hair waving or straightening
✓ reviewed
21 Histidine
  • antistatic
  • humectant
  • skin conditioning
✓ reviewed
22 Phenylalanine
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
23 Arginine
  • antistatic
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
24 Aspartic Acid
  • antistatic
  • hair conditioning
  • fragrance
  • skin conditioning
✓ reviewed
25 Trehalose
  • humectant
  • moisturising
✓ reviewed
26 Fructose
  • humectant
✓ reviewed
27 Glucose
  • humectant
✓ reviewed
28 Maltose
  • fragrance
  • moisturising
  • skin conditioning
✓ reviewed
29 Urea
  • antistatic
  • buffering
  • humectant
  • skin conditioning
✓ reviewed
30 Sodium Pca
  • antistatic
  • hair conditioning
  • humectant
  • skin conditioning
✓ reviewed
31 Pca
  • humectant
  • moisturising
✓ reviewed
32 Sodium Lactate
  • buffering
  • humectant
  • keratolytic
✓ reviewed
33 Citric Acid
  • buffering
  • chelating
  • fragrance
✓ reviewed
34 Hydroxypropyl Cyclodextrin
  • fragrance
  • skin conditioning
✓ reviewed
35 Sodium Chloride
  • bulking
  • fragrance
  • oral care
  • viscosity controlling
36 Sodium Hydroxide
  • buffering
  • denaturant
✓ reviewed
37 Butylene Glycol
  • humectant
  • fragrance
  • skin conditioning
  • solvent
  • viscosity controlling
✓ reviewed
38 Pentylene Glycol
  • skin conditioning
  • solvent
✓ reviewed
39 Acacia Senegal Gum
  • film forming
  • fragrance
✓ reviewed
40 Xanthan Gum
  • binding
  • surfactant - emulsifying
  • emulsion stabilising
  • gel forming
  • skin conditioning
  • surfactant - cleansing
  • viscosity controlling
✓ reviewed
41 Carbomer
  • emulsion stabilising
  • gel forming
  • viscosity controlling
✓ reviewed
42 Polysorbate 20
  • surfactant - emulsifying
  • surfactant - cleansing
✓ reviewed
43 PPG-26-buteth-26
  • hair conditioning
  • skin conditioning
✓ reviewed
44 PEG-40 Hydrogenated Castor Oil
  • surfactant - emulsifying
  • surfactant - cleansing
✓ reviewed
45 Trisodium Ethylenediamine Disuccinate
  • chelating
✓ reviewed
46 Ethoxydiglycol
  • solvent
✓ reviewed
47 Sodium Benzoate
  • anticorrosive
  • fragrance
  • preservative
✓ reviewed
48 Caprylyl Glycol
  • deodorant
  • skin conditioning - emollient
  • hair conditioning
  • skin conditioning
✓ reviewed
49 Ethylhexylglycerin
  • deodorant
  • skin conditioning
✓ reviewed
50 Phenoxyethanol
  • antimicrobial
  • preservative
✓ reviewed
51 Chlorphenesin
  • antimicrobial
  • preservative
✓ reviewed

51 ingredients as printed · 50 exact CosIng matches · 1 normalized spellings · source: ingredient disclosed; concentration undisclosed

03 / Where to buy

Where to buy Multi-Peptide + HA Serum

Buy on Amazon $19.90

Some links on this page earn us a commission. It never changes our analysis — the methodology is public.

04 / What people say

What buyers actually say

Aggregated from 10,102 verified reviews across 2 sources.

What works

  • Common Exceptional ingredient density for the price — five distinct peptide complexes plus HA, amino acids, and a probiotic lysate at $19.90 34
    The most ambitious peptide serum under $20 — four proprietary anti-aging complexes brands charging $80+ should find embarrassing Editorial
  • Common Gentle and well-tolerated across skin types including sensitive skin — no photosensitivity, no purging, no known irritation risk 19
    Suitable for all skin types Reviews
  • Some Consistent long-term users report improved skin firmness, smoother texture, and better barrier feel after 2-4 months 53
    After using this serum consistently for a few months, my skin feels firmer, my skin texture is improved, and my skin barrier feels renewed Editorial
  • Some Fragrance-free, alcohol-free, and silicone-free — stacks cleanly without sensitisation risk and suits minimalist routines 41
    alcohol-free and fragrance and essential oil-free Editorial

What to know

  • Common Results are underwhelming for many users — the 3.9/5 Ulta rating reflects a large minority finding minimal visible change even after consistent use 23
    3.9/5 across 102 Ulta Beauty reviews — below The Ordinary's typical 4.4-4.7 product average Reviews
  • Common Sticky, tacky texture before moisturizer absorption — can feel uncomfortable layering and may transfer 53
    Can feel slightly sticky upon application, which might be inconvenient for layering Editorial
  • Common Cannot be layered with vitamin C, direct acids, or retinol — significant routine conflict for users who rely on those actives 51
    Conflicts with vitamin C, exfoliating acids, and certain other actives Editorial
  • Some Less effective than retinol or AHAs for visible anti-aging — peptides sit below gold-standard actives in clinical evidence depth 94
    larger RCTs with standardized outcomes and histopathologic assessment are warranted Study
  • Some Penetration uncertainty undermines confidence — most peptides in this formula exceed the 500 Da passive skin penetration threshold; whether they reach dermal fibroblasts in cosmetic doses is unproven 78
    pal-KTTKS was not detected in the receptor compartment, indicating that penetration to the dermis under passive diffusion conditions is not established Study

What you'd only know from the reviews

  • The Ulta 3.9/5 is a real signal, not noise. Most The Ordinary products score 4.4-4.7 stars at Ulta. This product at 3.9 across 102 reviews suggests a meaningfully higher rate of disappointed buyers than the brand's usual offerings — likely users who bought into the 'Buffet of actives' name expecting dramatic results and got a subtle serum that requires months of patience. If you need visible results within 4-6 weeks, this is not the right product. 2

  • The multi-peptide formulation contains both SYN-AKE (a synthetic WAGLF peptide mimicking waglerin-1, targeting neuromuscular junctions) and argireline (acetyl hexapeptide-8, a SNARE inhibitor). Both require penetration past the stratum corneum to reach neuromuscular junctions — the point most contested in the penetration literature. The 2025 permeability review (PMID:40565185) confirms AH-8's delivery barriers are real. The manufacturer's claim of 'reducing crow's feet' draws on mechanism, not independent in-vivo delivery proof. 81

  • The amino acid and sodium hyaluronate components likely contribute meaningfully to any perceived improvement — barrier reinforcement, surface hydration, and plumping from HA are well-established and do not require dermal penetration. Some of what users notice as 'peptides working' may partly be surface-level hydration effects from the non-peptide ingredients. That is not a fraud claim — it just means the peptide contribution is layered on top of a genuinely hydrating formula, making it hard to attribute improvement to peptides specifically. 410

  • A 2026 systematic review and meta-analysis (PMID:41924746) found oral collagen peptides showed stronger benefit signals than topical peptides for skin aging outcomes. Skincare editorial almost never surfaces this distinction. If you are serious about collagen support, a well-dosed oral collagen supplement (10g hydrolysed collagen/day) has stronger independent RCT backing than any topical peptide serum — including this one. 9

  1. 1 Reviews The Ordinary Multi-Peptide + HA Serum — Official Product Page 2026-06-13
  2. 2 Reviews The Ordinary Multi-Peptide + HA Serum (Buffet) — Ulta Beauty (102 reviews, 3.9 stars) 2026-06-13
  3. 3 Dermatologist The Ordinary Buffet Review — DermApproved (~10,000 reviews aggregated, 4.2 stars) 2026
  4. 4 Editorial The Ordinary Buffet (Multi-Peptide + HA Serum) Ingredient Analysis — INCIDecoder 2026-06-13
  5. 5 Editorial The Ordinary Buffet Review — A Beauty Edit (Sarah Roberts) 2026
  6. 6 Study Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin — Robinson et al. (PMID:18492182) 2005
  7. 7 Study Dermal Stability and In Vitro Skin Permeation of Collagen Pentapeptides (KTTKS and palmitoyl-KTTKS) — Choi et al. (PMID:25143811) 2014
  8. 8 Study Acetyl Hexapeptide-8 in Cosmeceuticals — A Review of Skin Permeability and Efficacy — Zdrada-Nowak et al. (PMID:40565185) 2025
  9. 9 Study Oral and topical peptides for skin aging: systematic review and meta-analysis of RCTs — Nukaly et al. (PMID:41924746) 2026
  10. 10 Study Usage of Synthetic Peptides in Cosmetics for Sensitive Skin — Resende et al. (PMID:34451799) 2021
  11. 11 Study Role of topical peptides in preventing or treating aged skin — Gorouhi and Maibach (PMID:19570099) 2009
  12. 12 Study A synthetic hexapeptide (Argireline) with antiwrinkle activity — Blanes-Mira et al. (PMID:18498523) 2002

05 / Questions

Frequently asked

What's in The Ordinary Multi-Peptide + HA Serum?
The Ordinary Multi-Peptide + HA Serum lists 51 ingredients. Key active: Peptides (concentration undisclosed). The Ordinary confirms multiple peptides in formula; exact concentrations not publicly disclosed; INCI from Ulta product page. The full ingredient list, matched to EU CosIng, is on this page.
Does The Ordinary Multi-Peptide + HA Serum work?
Modestly, for some users, with consistent 8+ week use. The 3.9/5 Ulta rating across 102 reviews is notably lower than most The Ordinary products (which typically score 4.4-4.7 stars) and reflects a real split: users with dry or mature skin often see gradual firmness and hydration improvement; users hoping for visible wrinkle reduction or anti-acne effects frequently find it underwhelming. The peptide science grounding this formula is real but contested — the best independent clinical evidence for any single peptide (palmitoyl pentapeptide-4, 12-week RCT, PMID:18492182) showed modest results, was industry-affiliated, and most cosmetic peptides exceed the 500 Da passive penetration threshold. DermApproved aggregates ~10,000 reviews at 4.2/5, but that dataset likely skews toward committed long-term users. For $19.90, it is a reasonable low-risk bet for peptide skeptics; it is not a transformative product and should not be prioritised over retinol or vitamin C for anti-aging.
How much Peptides is in The Ordinary Multi-Peptide + HA Serum?
The Ordinary does not publicly disclose the exact concentration. Peptides appears in the INCI list; the amount is undisclosed. The Ordinary confirms multiple peptides in formula; exact concentrations not publicly disclosed; INCI from Ulta product page.
Where can I buy The Ordinary Multi-Peptide + HA Serum?
$19.90 on Amazon (price recorded as of the date shown). The Ordinary confirms multiple peptides in formula; exact concentrations not publicly disclosed; INCI from Ulta product page.